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Chris Smith – Founder of BIGR | Ex-Pro Gamer, CMO, and Creative Strategist
In this episode of Mindclickers, I’m joined by Chris Smith, a veteran of the gaming and Esports industry who has worn nearly every hat from semi-pro gamer to commentator, CMO, and founder of a multi-seven-figure marketing agency. Now, Chris is building BIGR, an AI-driven platform that automates social media content for small businesses.
We dive into his journey through the gaming industry, the origin of BIGR, content creation challenges, and deep insights into the future of OCE Esports
🧠 Topics Covered:
🕹️ Chris's Journey
1:42 – Introduction to Chris and his background
3:02 – Joining Netgaming Radio
6:32 – Experience in nearly every pro role
7:30 – Origins of his esports passion
🎯 Mindset & Specialisation
12:30 – Catapulting into roles through transferable experience
16:00 – Using stats to build mental models
17:00 – Cricket analogy & player mindset
18:00 – Redefining what a "win" means
📹 Content Creation & Mental Health
19:00 – Internal conflict when making content
21:50 – Handling negative feedback online
🌏 Regional Esports & Industry Insight
25:00 – OCE vs The World in esports
31:00 – Importing players into OCE
32:20 – Elevating APAC: LBP’s personal experience
35:00 – Sponsor interest in the OCE region
41:00 – Salary dynamics in esports
43:00 – The impact of Saudi Arabia in the industry
🧬 Identity, Innovation & AI
50:00 – Building a personal identity within gaming
55:00 – The story behind BIGR and how AI fits into the future of content
1:10:00 – Understanding gaming cultures across regions
1:13:00 – Chris’s final advice for aspiring creatives and professionals
🔗 Connect with Chris
LinkedIn: https://www.linkedin.com/in/smithymayo/
Website: https://www.bigrsocial.com/
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