In this episode of Million Podcasts, we compare podcast advertising and influencer marketing to see which channel delivers better value for your budget, audience, and campaign goals.

You'll learn what each channel really costs, why CPM can be misleading, how to spot inflated reach and engagement numbers, and which ads audiences are more likely to remember and act on.

What you'll learn:

• What podcast ads and influencer marketing cost in the U.S.
• Why CPM can mislead you on both channels
• Where inflated podcast and influencer numbers come from
• How to verify audience and engagement numbers before spending your budget
• Which channel delivers stronger ad recall and trust
• How podcast and influencer conversion rates compare
• Why attribution works differently for each channel
• How l ...