In this episode of Million Podcasts, we break down what brands actually look for when deciding whether to sponsor a podcast, and why download numbers are only part of the picture.

You'll learn which data points sponsors request, what makes an audience commercially valuable, how sponsors evaluate podcast deals, and how to build confidence even when your download numbers are still growing.

What you'll learn:

• Why download numbers alone do not tell the full story
• The five critical data points sponsors want to see
• Which audience quality markers can help unlock premium sponsorship rates
• The industry benchmarks sponsors use to evaluate shows
• Why smaller podcasts with the right audience fit can attract sponsors
• How sponsors compare shows and make their final decision
• The red flags tha ...