I’ve spent 25 years around concerts, and until I became a talent buyer, I thought the math was pretty simple: book a band, sell tickets, pack the room, make money.

Nope.

In this episode, I’m opening an actual concert deal and showing you where the money really goes. We’re talking artist guarantees, venue expenses, support bands, hospitality, backends, split points

and all the other shit quietly eating that big impressive number at the top of the deal sheet.

One show can gross $10,230. Sell 189 tickets. Have a room full of people drinking, singing, and posting videos like it was a massive success… And only be about $20 above break-even on tickets.

I’ll also show you how another promoter put 223 people in a room and still lost $920, why “I fucking love this band” is not a bu ...