Mike speaks to Jothy Rosenberg an incorrigible entrepreneur who has sold 9 of his tech startups for millions of dollars each. In this episode, Jothy explains how he does it and how you can do the same. During this episode, Jothy covers assessing the viability of your idea, how to get the attention of investors and raise funds, honing your pitch, self-financing, building a team, the impact of dilution on equity, and much more.   KEY TAKEAWAYS Without product market fit your startup will fail. Product-based companies sell for multiples of 5 to 15 times revenue. Service companies typically sell for a multiple of 1. Use LinkedIn to find a lighthouse customer. An early adopter in desperate need of your solution who can afford to pay and will work with you.  Launch big, invest in marketing. From day one, build your culture, that is how you attrac ...