Ayora Berry, VP of AI Product Management at PTC, joins Dr. Maor Farid to unpack how AI will actually change mechanical engineering, without the hype.

Ayora lays out a clear framework for the next decade in industrial software: three horizons. The conversation also gets practical about adoption: why data foundations matter, how to choose safe first use cases, and why “read” use cases build trust faster than “write.”

Ayora closes with advice for young engineers and PMs: learn the fundamentals, talk to users, and use AI to move faster with better judgment.