

CMO to CMO: AI Marketing Mindset (Season 2 Episode 10)
Martechture di Martechture
S2 · E10
28 mag 2026
05:57
Note sull'episodio
AI is becoming a structural leadership test for modern marketing.
In this episode, we explore why the next generation of CMOs must move beyond automation and start engineering AI into the foundation of how marketing operates. From fragmented data and employee hesitation to rising executive expectations, we unpack the growing gap between AI ambition and operational reality and what leaders must do to close it. You’ll hear why the future belongs to organizations that treat AI not as a tool, but as a teammate embedded into agile, performance-driven marketing systems.
Parole chiave
AI
Marketing
CMO
Agentic AI
Generative AI
Marketing Strategy
Marketing Leadership
AI Marketing
GEO
marketing engineers