Community college marketing is one of the hardest jobs in higher ed.

You’re not marketing to one audience. You’re marketing to everyone.

On the latest episode of the Education Marketing Leader podcast, I sat down with Eve Markman to talk about leadership, enrollment, retention, and building a long-term career in community college marketing.

A few quick takeaways:

• Community colleges market to everyone from dual enrollment students to adult learners changing careers.

• Retention is just as important as recruitment. Many students are balancing work, family, and financial pressure while attending school.

• Leadership doesn’t require direct reports. Eve now leads major cross-functional initiatives by building project teams across departments.

• Networking and industry relationships played a major role in her ...