In our latest episode, Jenny Li Fowler, Dir. of Social Media Strategy at MIT, breaks down the difference between strategy and tactics in organic social media. And why confusing the two is exactly how teams end up busy, stressed, and stuck.

Her point is simple. When your strategy is clear, everything gets easier: • You know who you’re trying to reach, not “everyone” • You define what success actually looks like • You stop chasing random posts and start building momentum

Organic social can drive real results. But only when it’s anchored to mission, metrics, and discipline.

How are you keeping strategy first in your social plan? Drop your approach in the comments.

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