Campaign Breakdown: Got Milk?

Campaign Breakdown: Got Milk?

Esplicito
Manipulating The Masses di Kaitlin McMillan & Zach Phillips
S1 · E10
30 nov 2021
00:00

Note sull'episodio

Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers?

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Parole chiave

marketing
advertising
funny
got milk
ads
ad campaign
marketing podcast