Brand Storytelling & Elizabeth Ho...

Brand Storytelling & Elizabeth Holmes

Esplicito
Manipulating The Masses di Kaitlin McMillan & Zach Phillips
S1 · E7
26 ott 2021
01:05:30

Note sull'episodio

Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work.

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Parole chiave

marketing
advertising
funny
storytelling
theranos
elizabeth holmes