Bitcoin didn’t just become a trillion-dollar asset because of technology—it became a movement through brilliant marketing, psychological manipulation, and internet culture. In this episode, Zach and Kaitlin break down how FOMO, memes, and celebrity endorsements turned Bitcoin from an obscure digital experiment into a global financial powerhouse.

From the wild price swings that create media frenzy to the rise of HODL culture, "When Lambo?" memes, and crypto evangelists, we explore how Bitcoin sells itself without a marketing team. We also dive into the dark side of Bitcoin's branding, from Ponzi schemes and hacks to government crackdowns.

Then, we look at the latest evolution of hype-driven crypto: meme coins like  ...