Esplicito
The Marketing of Gatorade
Esplicito
Manipulating The Masses di Kaitlin McMillan & Zach Phillips
Note sull'episodio
Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?
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Parole chiave
marketingad campaignmarketing podcastproduct marketinggatorade