Discounting for eCommerce brands:...

Discounting for eCommerce brands: The Good, The Bad, The Ugly | Christian Hoppe - Marketing Masterminds EP 2

eCommerce on Fire di Adam Kitchen
S2 · E2
11 gen 2022
24:37

Note sull'episodio

Take one look at your inbox, and you’ll find no shortage of brands offering discounts. But here’s the truth…🕵️‍♂️

Discounting can be a cheap trick that not only drains your margins but also damages your brand.

Listen to this episode with Christian Hoppe to find out what to focus on instead to build brand equity.

Parole chiave

business intelligence
customer lifetime value
marketing
cro
marketing mastermind
ad budget
christian hoppe
discount
branding
brand