Russell Dawson is an email marketing veteran, with over a decade involved deeply in the technical components of email. In this episode, we discuss. - Authentication of your I.P and how it affects deliverability - Segmentation strategies for bringing inactive subscribers back into your engaged segments - The benefits of a shared IP vs dedicated sending domain - How to measure success with email metrics in a post-iOS15 world. Find out more about email marketing, deliverability and iOS 15 here: https://www.magnetmonster.co.uk/blog