What does it take to lead commercial innovation in today's rapidly evolving life sciences industry?

In this episode of Life Sciences Sales Lab, Dr. Shannon Gregg sits down with Sheila Rocchio, Chief Marketing Officer at Sertara, to explore the future of commercial excellence. From the evolution of clinical trials and patient-centric innovation to AI-driven decision-making, Sheila shares lessons from decades of experience leading marketing and commercial strategy.

Together, they discuss:

• How AI is reshaping life sciences beyond the hype
• Why sales, marketing, product, and scientific teams must work as one
• Turning data into meaningful commercial action
• The future of buyer intent, customer intelligence, and growth
• Leadership lessons from navigating decades of ind ...