Enterprise sales in life sciences isn’t just about bigger deal sizes—it’s about playing a completely different game.

In this episode, Dr. Shannon Gregg sits down with high-energy sales strategist James Buckley, host of the Sell Better Daily Sales Show, to unpack what it really takes to win complex enterprise deals in pharma. From painfully long sales cycles to ever-changing buying committees, James shares real stories from the field—and why SMB and mid-market tactics simply don’t translate at the enterprise level.

They also break down practical event strategies that actually work, powerful discovery techniques that surface hidden blockers, and how top enterprise reps are using AI tools like ChatGPT and Claude to sharpen messaging—not replace human selling.

If you’re a sales leader navigating large pharma acc ...