Is it possible to make content about heavier, serious topics actually engaging? It's a question a LOT of social media managers ask and in this episode, Holly Vaughn, social media manager at Civilian, will join us to chat about how her agency uses HeyOrca to power campaigns about mental health, environmental sustainability, and more. Holly will answer questions like how can you make engaging content about heavier, sensitive topics? How can you speak to young, niche, and underrepresented audiences? How can you bring your clients along and prove the value of organic social? And what are the must-have HeyOrca tools for building communities?

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

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