One-off influencer posts generate attention. Ongoing creator partnerships generate trust. In this episode Jelena Burcer (PLG Product Specialist at Semrush) will break down how strategists can shift from transactional campaigns to structured, repeatable creator systems that build brand equity over time. You’ll learn about why micro-communities often outperform massive audiences, how to assess creator positioning before you promote anything, how to turn isolated posts into ongoing content series, and how to present creator impact internally as strategic growth.

Music: "Haymaker" by Steven Beddall

Producer: Mai Vo (@maivo0_0)

-----------

Follow HeyOrca

Facebook: ...