Dana Richards joins Let R Rip for a raw conversation about tattooing, discipline, addiction, personal growth, spirituality, building a brand, and what it really takes to go from apprentice to shop owner.

Dana is a professional tattoo artist and the owner of War Horse Tattoo in Bozeman, Montana. With over a decade in the tattoo industry, Dana has built a reputation through custom work, illustrative tattooing, convention travel, and relentless commitment to the craft.

In this episode, Jake Sirokman and Mikey Getz sit down with Dana to talk about coming up in the Inland Empire tattoo scene, learning under respected artists, opening War Horse Tattoo, launching a second location, building a real tattoo brand, overcoming destructive patterns, staying authentic online, and why most artists fail when they take their foot off the ...