The Pursuit of Purpose: Brad Casper

Brad Casper is the CEO and co-founder of Heart & Soul Marketing, a Phoenix-based purpose-driven agency, with a long executive background at companies like Procter & Gamble, Dial Corporation, and the Phoenix Suns. He is known for leading with strong values, emphasizing “capitalism wrapped in kindness,” and building a culture centered on respect, transparency, and meaningful relationships. His leadership philosophy is deeply shaped by his upbringing, faith, and a commitment to resilience, purpose, and people-first business practices.