What happens when you build a business so far out of alignment with who you are that the only way forward is to burn it all down and start over?

Jessica Laverde spent years plugging herself into other people's frameworks — doing what her coaches told her to do, the way they told her to do it — until the stress of running nonstop finally broke something open. In this conversation, she and James talk about what that breaking point actually looked like, the moment she realized her own years of expertise had been sitting right in front of her the whole time, and what she now calls "downloads" — the ideas and clarity that only show up once you stop forcing and give yourself space.

They get into why a framework that works for someone else doesn't automatically work for you, the grief of missed time with her kids during the burnout years, an ...