Brian Adams — Investing in New Mexico’s FutureThrough Energy, Mobility & Innovation

Brian Adams is the Co-Founder and Managing Partnerof UP.Abundance, a New Mexico–focused venture fund and an investment strategy of the global firm UP.Partners. A“boomerang” New Mexican, Brian returned to the state in 2022 after 13 years in Seattle, bringing with him deep experience in startups, venture capital, and corporate innovation.

Brian began his career in Albuquerque in 2004 at Eclipse Aviation, where he worked alongside Ben Marcus and Cyrus Sigari—future founders of UP.Partners.His path took him to Amazon, where over five years he helped scale the Alexa Corporate Venture Capital Fund and led the Portfolio Development team. Later at Amazon Web Services ( ...