Is your homepage looking good but quietly driving potential customers away?

You don’t need a stressful, expensive website redesign to fix your conversion rate. You just need to identify and remove "friction"—the hidden obstacles that make visitors pause, doubt, and eventually leave your site without inquiring.

In this calm, practical episode, Catherine and Leo walk you through a simple 15-minute "Friction-Free First Click Audit." Grab your laptop and your phone, and learn how to scan your own homepage for the five most common mistakes that kill confidence and conversions.

In this episode, you will learn:

• The human definition of website friction: Why visitors are "quietly leaving" your site instead of complaining.
• The Hero Section test: How to stop overwhelming ...