Gamified tasks as a tool to enhance the results of the creative development marketing research

If you are interested in gamification and how it can be used in marketing research, listen to the fifth episode of the podcast, in which Michał Ścibor-Rylski, Ph.D., author of paper accepted at EMAC Regional 2021 conference in an interview with Jolanta Tkaczyk, Ph.D.. will present the results of his research contained in the article “Gamified tasks as a tool to enhance the results of the creative development marketing research in offline and online environment”.