Honey Gotta Strike a Plan: What You Should Do To Clear Your Trademarks

Here's a bite-sized portion of my main episode this week, also with apologies to Iggy Pop and the Stooges. This clip focuses on what you SHOULD do to clear your trademarks.

Before locking in a business name, brand name, or logo (or if you’re already using one and aren’t 100% confident it’s clear), here’s what you should do to avoid nasty problems:

1. Talk to an experienced trademark attorney about the strength of your name or logo. If there are problems that are obvious to them through their years of experience, they can advise you on what to do.

2. Once your trademark attorney has made sure there aren’t any obvious problems, have them conduct a comprehensive clearance search and analyze the results.

3. Discuss the results and analysis with the attorney and use that legal insight to make an informed business decision.

A good trademark attorney won’t just tell you what’s taken; they’ll tell you what’s risky, what’s defensible, and how to move forward strategically.

Think of a comprehensive clearance search as insurance for your business and brand. You’re investing time, energy, and money into building something meaningful. Don’t gamble on a name or logo that could get you into legal hot water.

Instead, take the time now to make sure your name and logo are not only memorable, but legally yours.

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