Olivia “Liv” joins Coach Dion Bethea on Kicks & Convos for an exclusive conversation where basketball, sneaker culture, fashion, and entrepreneurship collide. In this exclusive interview, Liv talks about growing up in Columbia, South Carolina, winning a state championship at Keenan High School, playing basketball at Coastal Carolina University, and turning her lifelong love of sneakers into a career in the footwear industry. Liv also shares her journey working with major brands including Nike, Jordan Brand, Adidas, and ASICS; her experiences creating sneaker activations; and her vision to build her own footwear manufacturing company. From Allen Iversons and Scottie Pippen Air More Uptempos to Travis Scott releases and Cool Grey 11s, this episode is packed with hoops, heat, style, and real lessons for the next generation of creatives. Wheth ...