What does it take to turn a daily ritual into a mission of connection? In this episode of Keys to the PNW, host Donna Meeuwsen sits down with Keri Elliott, the visionary founder and owner of Roasted by Mom. Keri shares her incredible journey from growing up in a household where coffee was "taboo" to becoming a five-time award-winning roaster in the heart of the Pacific Northwest.

We dive deep into the "aha moment" behind her iconic branding, the hilarious (and smoky) disaster of her first home-roast in a cast iron skillet, and why she refuses to use automation in her roasting process. In this episode, we discuss:

The Story Behind the Name: How a Mother’s Day limited edition turned into a trademarked brand.

The Artisan Approach: Why Keri relies on sight, smell, and sound instead of software to roast her beans.

Sourcing  ...