Most people see cocoa and think about chocolate.

Most people see coffee and think about a cup in the morning.

But behind cocoa and coffee is a hidden world of pricing, buyers, transport, warehouses, ports, exporters, global markets, documentation, currency, risk, and profit.

In this episode of The World’s Mayor Experience, Joshua T. Berglan comes to you from Limbe, Cameroon to break down cocoa and coffee pricing as a real-time teaching tool for farmers, youth, communities, local traders, cooperatives, and future entrepreneurs.

When cocoa is quoted internationally at one price, why does the farmer experience a different reality?

Why does the domestic buyer see another number?

Why does the exporter calculate something else?

Why does the port price tell anothe ...