Innovation is about more than just having a good idea, it is about making it happen. In today’s Jenoir podcast episode, Christian and I are talking the “100% recyclable running shoe that’s only available by subscription” as a case study for how innovation works and what we can learn for everyday application. We discuss (1) understanding the times we live in, (2) keeping the customer central, and (3) thoroughly planning for execution. The economist Josef Schumpeter said that “doing the old in a new way, that’s innovation.” The “shoe you will never own” serves as a fresh illustration of just that. So, where and what are you innovating?

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