Compass Conversations host Jared Klein sits down with Joshua Friedlander, Corporate Media Relations Lead at Compass, to discuss public relations, brand positioning, and how agents can use local media opportunities to build trust in a shifting market.

Joshua shares how agents can respond to headlines, use local market data, and strengthen their credibility through clear, confident communication.

🔑 Key Takeaways from the Mastermind

1. PR, Scrutiny, and Brand Trust

The Price of Visibility: Strong brands often receive more media attention and competitor scrutiny. Joshua explains why agents should stay focused on facts, performance, and long-term credibility.

Cle ...