New technology enables us to delight our listeners even more - particularly, radio operators are now offering more choice than ever before.

In Australia, Southern Cross Austereo have been doing a crafty job of launching additional brand extensions for rock and sport station Triple M, and top 40 channel Hit - so listeners can now enjoy Triple M branded stations playing modern rock, or classic hits, for example; while listeners who enjoy R’n’B Fridays on Hit can now find a channel that plays that music 24/7. The stations are available on DAB+ and online.

SCA’s work has resulted in 12% more audience for the radio company, in w ...