It was interesting seeing one of the pieces of news coming out of Radio Alive, the radio conference in Australia, recently: the Australian radio industry are putting together a Podcast Working Group “to spearhead the development of the growing podcast industry in Australia”.

   

Their press release says: “Broadcast radio is highly regulated and audience measurement is tracked through the independently audited GfK Australian radio surveys. In contrast, the podcast industry is currently fractured, with no standard measurement system in place.”

 

Well… that’s not entirely true. I write a daily newsletter for the podcast industry,