Radio in the car - a better experience

 

About 50% of all radio listening happens in the car (the figure’s lower in countries like the UK, but higher in places like the US).

 

In many ways, radio’s best in the car. Radio - the original multitasking medium - lets you concentrate enough to drive your 1,300kg (2,800 lb) metal death-machine along busy streets alongside soft, vulnerable fleshy pedestrians, while you enjoy an unfunny stunt from breakfast show presenters who are such awful people you’d never let them into your house.

 

Radio’s popularity in the car is clearly important to us as an industry. But the experience of a car radio hasn’t changed much since the original car radio in the 1950s. We have to remember two random numbers to listen to  ...