In this episode of Her Chapter, we sit down with Prudie, a Public Relations professional whose work sits at an unexpected intersection: brand strategy and end-of-life care.

Prudie works for Nyaradzo Group, which is celebrating 25 years this year. We talk about how the company has built its identity around being Sahwira Mukuru, a lifelong friend, and how that philosophy shapes the personal, human touch they bring to funeral and end-of-life services.

We also get into:

• What work-life balance actually looks like in a demanding PR career

• Prudie's advice on pitching to brands

• The bigger question running through this whole Zimbabwean season: why do we avoid talking about death, and what it costs us when we don't prepare ourselves and protect the people we leave behind.