When I started building the Nigerian Podcast Index, I thought I was creating a simple directory. Instead, I uncovered a data-driven portrait of Nigeria’s audio industry, its strengths, blind spots, and future trajectory.

In this episode of Into the Podverse, Tony Doe breaks down what cataloguing 329 Nigerian podcast titles reveals about the state of the market. From a 73% active publishing rate to a heavy dependence on Spotify for Creators, the data tells a bigger story: Nigeria is no longer experimenting with podcasting but producing at scale. But scale without structure is fragile.

You’ll hear insights on:

• Why hosting infrastructure is a strategic decision, not just a technical one
• The dominance of society, culture, and religion and the overlooked high-utility niches brands are watching
• The risk o ...