Topics for this week include challenges of convincing consumers that most of the water they're drinking is tainted, like bottled water Costco..as opposed to natural mineral water. We explore the health benefits of this, and the harms of brands like nestle bottled water. Environmental awareness being the key theme of this conversation. We cover confidence and intent in sales, strategies to use AI for lead generation, creative financial structures, like leveraging trusts in business. We also talk about some martial arts (as always), international conflicts, and advice for aspiring young entrepreneurs. Follow us on IG: @clarkdupree @thevikingmma_