Loop Marketing isn’t just a buzzword but it’s also not a complete reinvention. So what does it actually mean for your strategy moving into 2026? In Part 2 of our conversation with Holly Jobe, COO of protocol 80, we go deeper into how marketers can apply the Loop mindset in real life — especially in B2B and manufacturing environments where long sales cycles and complex buying groups are the norm. This episode focuses on execution: How to translate Loop Marketing into your 2026 annual planning Where marketers should shift budget, time, and focus The growing importance of customer retention, advocacy, and post-sale engagement How AI and automation can help you move faster — without sacrificing strategy What’s actually working right now (and what’s not) We also wrap things up with a rapid-fire “Love It, Hate It, or Indifferent” segment, reacting to s ...