At HubSpot INBOUND 2025, the concept of Loop Marketing took center stage. But is this truly a new way of thinking, or simply a modern evolution of inbound principles we’ve been using all along? In this episode, we sit down with Holly Jobe, COO of protocol 80, to break it all down. Together, we explore how Loop Marketing compares to traditional inbound, what it actually means for B2B marketers (especially in manufacturing), and how teams should be thinking about their 2026 strategies. We dig into: The real difference between Inbound vs. Loop Marketing Why Loop may feel new — but isn’t entirely new How marketing, sales, and service alignment plays a bigger role than ever What marketers should prioritize as they plan for 2026 growth Where AI and automation fit into the modern marketing loop Plus, we wrap things up with a fun “Love It, Hate It, or In ...