This episode examines how modern societies define value — and what becomes invisible when value is reduced to price, productivity or growth. Through a conversation grounded in food systems, ecology, craft, place and public meaning, Michael Frugtniet, Dr. Diane Dodd and Dr. Thomas Legrand explore how market language often fails to recognise the things that hold communities together: care, memory, biodiversity, local knowledge and cultural continuity. The episode asks whether a Cultural Age requires a broader public vocabulary of value, one capable of protecting what cannot easily be measured but should not be lost.