This week on HealthTech Hour, Steve sits down with Demi Radeva, CEO and co-founder of Across, who is helping UK health tech founders enter and succeed in the United States.

With nearly 20 years of experience spanning the world's largest US payer, the London School of Economics, and a teaching role at the University of Minnesota, Demi brings a rare dual perspective - she's lived inside both health systems, studied how they finance themselves, and built and co-founded multiple digital health ventures of her own.

Demi is particularly passionate about helping founders follow the money - understanding reimbursement, structuring ROI, and accessing the right buyers across the 1,100 decision-making bodies that shape US healthcare. We get into what that looks like in practice - why UK health tech consistently brings stronger evidence to the ta ...