Beyond Content Creation: How AI Shapes Content Research, Workflow, and Distribution

Host: Taran Nanda, Founder & CEO, Growth Natives Guest: Akanksha Dass, Director of Marketing & Communications, Growth Natives

Episode Description

AI hasn’t replaced content creators—but it has completely reshaped how content is researched, created, optimized, and distributed.

In this episode of Growth Digger, Taran Nanda sits down with Akanksha Dass to explore how AI is quietly rewiring modern content workflows. From research and structured ideation to optimization and multi-channel repurposing, this conversation breaks down what’s actually changed—and what still requires human thinking.

This episode goes beyond “AI writes content” to show how high-performing teams use AI to build cla ...