Note sull'episodio
Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing red? The role of font color, size, and sale sign location in retail garden center displays. Journal of Environmental Horticulture, 38(4), 120-127.
Behe, B. K., Campbell, B. L., Khachatryan, H., Hall, C. R., Dennis, J. H., Huddleston, P. T., & Fernandez, R. T. (2014). Incorporating eye tracking technology and conjoint analysis to better understand the green industry consumer. HortScience, 49(12), 1550-1557.
Davis, T. (2020). The telling tag. Nursery Management. Retrieved from Nursery Management website: https://www.nurserymag.com/article/the-telling-tag-marketing-plant-la ...
Parole chiave
horticulturemarketing
