In this episode of Grit & Grace, Donagh unpacks a common contradiction: spending money daily on coffees and lunches, yet saying “I can’t afford it” when it comes to investing in personal growth or business support. We explore the psychology behind comfort spending, avoidance, and why time is readily allocated to everyone else’s priorities while financial check-ins are postponed. You’ll learn how to reframe “I can’t afford it”, introduce a simple 30-minute weekly money meeting, and build habits that strengthen both business performance and wellbeing.

Disclaimer: This episode is general information only and does not take into account your personal circumstances. It is not financial or tax advice. Please seek advice specific to your situation.