Today’s Grit & Grace episode is a reminder we all need: don’t wait until someone’s business is thriving to support it — support is often what helps it get there.

We unpack what real support looks like (and it’s not always spending money), why people hesitate to back others in the early stages, and how to be the kind of person who supports with sincerity, standards, and integrity. I also share a story about watching a business grow — and the difference between the people who quietly backed it early and the people who arrived later for the applause.