Getting to "Hell Yes!".

Getting to "Hell Yes!".

di Guillermo Salazar

Stagione 2

Getting to Hell Yes! Live with Greg Frank from EverResi Media!

Getting to Hell Yes! with Gregory Frank: Building the SFR/BTR Community with EverResi In this episode of Getting to Hell Yes!, we’re joined by Gregory Frank, Founder of EverResi Media, to explore how storytelling, standardization and community are shaping the single-family rental (SFR) and build-to-rent (BTR) industry. Greg shares his journey from franchise operations into real estate and why he saw the need for a media platform dedicated to amplifying the voices of owners, operators, vendors and residents. We dive into how EverResi is addressing the industry’s perception gap, why collaboration and national standards are critical, and how the resident experience has become the license to operate. From tackling “villainization” in the media to preparing the sector for legislative headwinds, Greg outlines what’s at stake and what’s possible when the industry unites behind a shared vision. 👉 Whether you’re an operator, vendor, investor or simply curious about the future of housing, this conversation offers a clear-eyed look at where SFR/BTR is headed and why now is the moment to get to Hell Yes!

Getting to Hell Yes! Live with Phillip Burton

Getting to Hell Yes! with Phillip Burton: Service, Trust & Authenticity in Flooring In this episode of Getting to Hell Yes!, we sit down with Phillip Burton, VP of Strategic Partnerships at Preferred Floor & Tile, to explore how flooring isn’t just about materials, it’s about service, reliability and people. From his early career chasing Wall Street dreams to finding purpose in the flooring industry, Phillip shares how authenticity and blue-collar values shaped his approach to building long-term partnerships in the SFR and multifamily markets. He explains why service, not price is the real differentiator, how vendor trust de-risks decisions for institutional buyers and why labor is the hidden driver behind resident experience and operational success. We also dive into the future of flooring with technology like LIDAR, the challenges of scaling in new markets, and the importance of vendor consolidation to create predictability for operators. Phillip closes with timeless leadership advice: be authentic, show up with purpose, and the right opportunities will follow. 👉 If you’re in property operations, vendor management or housing leadership, this conversation will change the way you think about service partnerships.

Getting to Hell Yes! Live with Brandon Hammond!

🎙️ Getting to Hell Yes! Episode: Brandon Hammond Brandon Hammond joins the show to unpack one of the most urgent, messy and misunderstood challenges in multifamily and SFR property management: the talent crisis. With deep experience across multifamily, SFR, student housing and now field services, Brandon walks us through why so many operators are stuck in transactional loops chasing short-term wins over long-term value and what it will take to flip the model. From incentive misalignment and resident retention to employee development, career pathing, and the looming risk of organized labor, this episode covers what leaders need to hear (and do) now. 💡 Key Takeaways 🔄 Resident Retention Is a Flywheel—Not a Funnel Operators talk retention but invest in acquisition. The resident journey from inquiry to renewal should be treated as a single continuum. A flywheel model builds lasting momentum, unlike a leaky funnel chasing one-year leases. 💰 Incentive Misalignment Is Costing Operators Millions Leasing agents are paid for new leases not renewals despite the massive NOI upside of renewals. Renewal bonuses are often team-based and diluted, reducing motivation. “Follow the money” reveals systemic disincentives for sustainable performance. 🧠 You Can’t Retain What You Don’t Train Turnover is highest where training is weakest especially in maintenance. Strong onboarding, upskill and values-driven culture reduce churn and burnout. Progress Residential cut turnover from 22% to 8% by investing in human-first leadership. 🚨 The Talent Crisis Is Here And It’s a Canary in the Coal Mine Thousands of open maintenance roles show how deep the staffing gap is. Owners will either invest in people now or pay exponentially more later to private equity–backed vendors. If the industry doesn’t fix the talent experience, unionization or collective action may emerge. 🧩 Tech + Talent + Trust = Sustainable Ops Asset value and tech efficiency mean nothing without aligned, empowered teams. Property management is not zero-sum—people, tech, and profit can grow together. “Learn and respond” beats “offer and accept” when leading people into long-term success. 🔥 Brandon’s Big Advice “This will always be a people business. Understand that early. Invest in your team’s growth, not just their output and you’ll go farther, faster and with more purpose than you thought possible.”

Getting to Hell Yes! Live with Thomas Demiranda from Yugo (Campus Adv)

🎙️ Getting to Hell Yes! with Thomas Demiranda of Yugo Thomas Demiranda, COO of Yugo brings a global perspective on student housing, operations, and creating communities that truly put residents first. With experience scaling across regions and navigating fragmented markets, Thomas knows what it takes to balance efficiency, culture and growth. In this episode, we cover: The unique challenges and opportunities in student housing today How Yugo builds a consistent experience across diverse markets Lessons in operational excellence and scaling with purpose Why aligning incentives matters more than slogans How to bring culture and community into the heart of real estate operations Key takeaway: Getting to “Hell Yes” isn’t just about filling beds, it’s about building systems and communities where students thrive and operators succeed.

Getting to Hell Yes! Live with Michael Brown from Rent Butter!

🎙️ Getting to Hell Yes! with Michael Brown of RentButter Michael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen fairly, fight fraud and unlock revenue without shutting out good renters. In this episode, we cover: Why traditional credit-based screening leaves too many missed opportunities How RentButter uses identity, income and behavioral signals to find renters who pay and stay The hidden cost of bad debt (and how to reduce it) Why leading indicators matter more than lagging results like evictions Lessons on aligning personal goals with company OKRs The role of discovery, accountability and consultative selling in getting to “hell yes” Key takeaway: Equitable screening is about more than filling units, it’s about fairness, revenue growth and stronger communities.

Getting to Hell Yes! Live with Bob Langlois from Bondi Water!

Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With over 30 years in professional services, he’s become known as the Water Ideator. A visionary leader who transforms conservation challenges into opportunities using tech-enabled monitoring, IoT solutions and education. As the founder of DB10X, Bob has built partnerships across property tax, IoT water tech and real estate services to help owners unlock new value from their assets. His approach blends futuristic thinking and practical execution, making him a trusted voice in sustainability and operational efficiency. 📈 On this episode of Getting to Hell Yes, we’ll explore: *Why water is the “next frontier” in property operations and cost savings *How IoT monitoring is reshaping conservation strategies *Lessons from three decades of solving “invisible” problems in multifamily *The mindset of an ideator: turning overlooked details into breakthrough solutions Beyond the boardroom, Bob is also a connector, problem solver and mentor. Passionate about raising awareness for water sustainability and helping others think differently about the resources we often take for granted. 💬 Expect a fresh, idea-driven conversation that challenges conventional thinking and delivers real strategies for owners, operators and innovators alike. #GettingToHellYes #WaterConservation #Multifamily #PropTech #Sustainability #IoT #LinkedInLive #GTHY #IrisCX

Getting to Hell Yes! Live with Angelica Bermudez from Esencia!

🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily Maintenance What does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance? In this inspiring episode of Getting to Hell Yes!, host Guillermo chats with Angelica Bermudez co-founder of Esencia about her remarkable journey, starting as a young immigrant cleaning apartments in Tampa, to leading a company that connects property managers with reliable, quality-assured vendors through technology. 🚀 Key Topics Covered: * Angelica’s story: immigrant grit, purpose-driven growth, and innovation * How Esencia evolved from a cleaning service to a vendor-management platform for multifamily * The hidden costs of poor vendor compliance and slow unit turns * Why access to lower-cost, skilled local labor can improve quality and NOI * Solving the property manager’s pain: speed, quality and peace of mind * How Esencia's model differs from Angi or TaskRabbit offering quality, speed and supervision * Addressing labor shortages, burnout and turnover in property maintenance * Technology adoption: overcoming resistance at the site level * Lessons on leadership, pride in work and empowering vendors 🌟 Who Should Watch: * Multifamily & build-to-rent property managers * Maintenance leaders dealing with labor shortages & rising work-order times * Owner-operators seeking trusted vendors and better NOI * PropTech professionals exploring vendor-management innovation * Anyone inspired by stories of immigrant entrepreneurship & purpose-driven leadership 💬 Drop your thoughts in the comments: How can the multifamily industry better empower vendors and property managers to deliver quality, speed and resident satisfaction? 🔔 Subscribe for more Getting to Hell Yes! episodes featuring transformative leaders in PropTech, multifamily and property operations. #Esencia #AngelicaBermudez #PropTech #MultifamilyMaintenance #VendorManagement #ResidentExperience #LaborShortage #PropertyManagementInnovation #GettingToHellYes #IrisCX #GTHY

Getting to Hell Yes! with Valeria from The Appliance Repair Professionals

Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance Headache How do you keep tenants happy, property owners calm and your maintenance team sane all at the same time? In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of Operations at The Appliance Repair Professionals, to unpack how her Nicaragua-based team is redefining speed, quality and trust in the world of appliance repair for property managers across the U.S. Valeria shares her inspiring story. From booking appointments on Google Sheets to leading a 60+ person operation serving 27 states. Together, they dig into why traditional repair vendors fail, what property managers really need and how The Appliance Pros are solving a trillion-dollar maintenance pain point with speed, quality and genuine care. 🔥 What You’ll Learn: * Why speed + quality beat price in property management * The hidden costs of “cheap” appliance repair (and why it backfires) * How trust, transparency and follow-through retain both tenants and owners * Why the appliance repair industry needs more honesty and empathy * The difference between B2C vs. B2B service models in maintenance * How to manage 1099 techs while ensuring consistency and accountability * Why “lo barato sale caro” - cheap ends up expensive defines the market truth 💬 Comment below: What’s your biggest maintenance challenge in property management? 🔔 Subscribe for more Getting to Hell Yes! conversations about leadership, innovation and the future of multifamily operations. #PropertyManagement #ApplianceRepair #Multifamily #MaintenanceTech #SpeedQualityTrust #GettingToHellYes #ValeriaUrcuyo #PropTech #VendorManagement #IrisCX #GTHY

Getting to Hell Yes! with Sean Landsberg from AppWork

🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property Management In this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property management: maintenance. Sean put it perfectly: “Maintenance has a direct impact on every KPI in property management.” We dive into how AppWork is transforming the way maintenance teams work from the field techs who keep buildings running to the property managers balancing speed, cost, and quality. In this episode, we cover: * Why maintenance is the most important (and most ignored) part of property management * How AppWork is making the hardest job in real estate easier * The link between maintenance, retention, and resident happiness * What it really takes to build tech that people want to use * How empowering your maintenance team can save your business Sean and I share a deep respect for the people doing the real work on the ground. They are the first responders of property management. If you’ve ever managed turns, work orders, or resident churn, this one’s for you. 🔔 Subscribe for more Getting to Hell Yes! conversations about PropTech, leadership, and the future of real estate. #GettingToHellYes #AppWork #PropTech #PropertyManagement #MaintenanceTech #Leadership #Innovation #Operations #RealEstateTech #IrisCX #GTHY

Getting to Hell Yes! Live with Brittney White

🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property management: “A huge misconception in the industry is thinking you can just plug and play a multifamily model into BTR.” Brittney shares how her team is reshaping Build-to-Rent (BTR) operations by blending the precision of multifamily with the flexibility of single-family and doing it through centralized tech, smarter leasing, and real human connection. We talk about: * Why BTR isn’t just multifamily with fences and garages How centralization actually improves* resident experience * The hidden costs legacy operators miss * The future of BTR as a stand-alone asset class * And why trusting yourself might be the most powerful business strategy there is This one’s for the operators, investors, and innovators who know the playbook is changing and are bold enough to write a new one. 🔔 Subscribe to the channel for more conversations on PropTech, leadership, and the future of real estate. #GettingToHellYes #BuildToRent #BTR #PropertyManagement #PropTech #Roofstock #Mind #RealEstateInnovation #Leadership #Operations #IrisCX #GTHY

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