The AI Reckoning in Multifamily: Tyler Christiansen on Centralization, CRM Adoption & What Operators Actually Need | Getting to Hell Yes

Tyler Christiansen built Funnel into one of the most strategic platforms in multifamily by solving a problem the industry didn't want to admit: CRM adoption is the dirty secret nobody talks about.

In this conversation, Tyler breaks down the shift from property-centric to renter-centric operations, why centralization is the unlock for AI, and how operators are rethinking lead quality over lead volume.

🎯 IN THIS EPISODE:

→ The CRM adoption crisis: Why most platforms don't get used

→ Centralization as the foundation for AI (not the other way around)

→ From property-centric to renter-centric: What changes operationally

→ Lead quality vs. lead volume: The death of spray- ...