🚫 “We don’t have competition.”

🛑 “We just need better marketing.”

⚠️ “Buyers will get it once they see the demo.”

Everett Lynn tried all of that—and learned the hard way.

After 8 years building Amenify, he figured out what really gets a buyer to say “Hell Yes!” (Hint: It’s not the pitch. It’s not even the product.)

👉 “You’re not trying to convince your buyer. You’re helping your buyer convince someone else.”

From losing deals to landing millions of units, Everett shares the truth about:

🔹 The juice vs. squeeze test

🔹 Why FOMU > FOMO in enterprise sales

🔹 What really happens when you pitch innovation teams without power

🔹 The one question that unlocked his entire sales strateg ...