🚪 Hiring from resumes? That’s why you’re missing the mark. 📉 Hiring for alignment?

That’s how you get to Hell Yes! in selling.

Most multifamily teams aren’t building high-performing teams—they’re filling seats and hoping for the best.

📄 Job descriptions. 📥 Resumes. 📊 Candidate scorecards. 💬 Gut feelings when the interview ends.

Jonna Smith, founder of PeopleZest, has seen it all. That’s why she helps leaders stop filling roles and start solving problems.

Here’s what she’s learned about getting to Hell Yes in selling:

✅ If it’s not a “Hell Yes!”—it’s a no.

✅ The best hires aren’t on paper—they’re found through relevance, culture fit, and alignment.

✅ Your job as a leader? Get clear on the problem, coach your clients, and be br ...