🎙️ “You can call someone 100 times… but if they don’t want it, they don’t want it.”

On our latest podcast episode, Al-Karim Khimji, Co-Founder of Propra, shares what really moves the needle in B2B sales—and it’s not clever pitches or slick demos.

It’s listening. Relentlessly.

💡 Learn how Propra:

• Turned “no thanks” into warm referrals
• Built tech for a market that didn’t know it needed it
• Went from AI tools to accounting based on feedback alone

And the best part? Al-Karim’s take on what it means to “Get to Hell Yes” without ever pushing.

🧠 “Sales is just service with structure.”

🎧 If you’re tired of forcing deals and want to build trust instead, this episode is your playbook.

👉 Check out the recap + blog here: [link] #Propra # ...